6158 Graduate Certificate in Applied Marketing - SIT2LRN Distance Learning

Qualification:	Graduate Certificate
Level:	7
Dates:	2026 Intake 1: 09 February to 05 June - Applications Close 02 February 2026 2026 Intake 2: 16 March to 10 July - Applications Close 09 March 2026 2026 Intake 3: 22 June to 16 October - Applications Close 15 June 2026 2026 Intake 4: 27 July to 20 November - Applications Close 20 July 2026
Duration:	17 weeks full-time Up to three years part-time Intakes are 17 weeks long
Location:
Credits:	60

Important Notice:

SIT2LRN is no longer accepting new students into the Graduate Certificate in Applied Marketing. Only students who are studying this programme in 2024 or prior will be allowed to continue in this programme of study in 2025. If you have any questions please send an email to Student Liaison.

The aim of the Graduate Certificate in Applied Marketing is to provide students who already have a degree, or extensive applicable experience, with theoretical and applied knowledge in Applied Marketing, which can be used in professional practice or further advanced study in this area.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

You will learn to:

Strategically analyse market information in order to apply and develop market research,
Develop marketing plans, promotional campaigns and cost effective budgets.
Solve problems, both independently and as part of a team.

Course Content

Compulsory papers

MGT602 (MGT201) Marketing Operations (15 credits)

ÐãÉ«Ö±²¥ will consider marketing activities in the context of quality and customer service and in the setting of marketing strategies to enable marketing objectives to be met.

On successful completion of this paper, students will be able to:

Examine the effect quality and customer service has in relation to specific marketing activities.
Assess the influences of quality and customer service on marketing mix decisions.
Develop marketing objectives and prepare marketing strategies for a specific organization.
Formulate quality standards and customer service strategies for marketing operations.

MGT704 (MGT304) Strategic Marketing Management (15 credits)

This paper provides students with a comprehensive understanding of marketing strategy relevant to contemporary organisations and markets.

On successful completion of this paper, students will be able to:

Critically analyse the key principles of marketing strategy development and evaluate the processes for successful marketing strategy implementation.
Conduct a strategic customer, market, and environmental analysis, including the application of scenario planning.
Compare and contrast marketing strategies for new and growth markets and assess marketing strategies for hostile and declining markets.
Critically discuss the key emerging issues in modern day marketing strategy.

MGT706 (MGT306) Reputation and Brand Management (15 credits)

This paper provides students with an understanding of what the components of reputation and brand are and how these are protected in a political setting. ÐãÉ«Ö±²¥ will also be able to develop strategic tactics for brand protection.

Compare and contrast how corporate reputation is measured by a variety of stakeholders, both internal and external.
Critically examine the evolution of corporate reputation and analyse the opportunities and challenges facing business in the digital age.
Critically analyse a brand and its components to develop, justify and evaluate strategies for brand protection.
Evaluate strategies to manage brands for continued growth and profitability with specific consideration to corporate social responsibility.

MGT720 Consumer Behaviour and Market Trends (15 credits)

This paper critically evaluates the concepts and theories that drive consumer behaviour, how socio-economic factors influence consumer decision making, how consumers respond to marketing and promotion trends and how organisations can utilise consumer behavour trends to effectively market a product or service.

On successful completion of this paper, students will be able to:

Critically evaluate concepts and theories underpinning consumer behaviour.
Assess the impact of group social and cultural influences on consumer behaviour and decision making.
Critically evaluate the effectiveness of various advertisements and promotions and their attempts to influence the behaviours of consumers.
Analyse the trends in consumer behaviour, and apply them to the marketing of an actual product or service.

Â»Please click the "Assessments" tab for more detailed information about assessment requirements.

Fees

Zero Fees Scheme

Tuition Fee: $0
Direct material Cost: $7.00 per credit (incl GST)

International Fees

$12500

Unsure which one is for me? Check Fees Eligibility Check my options

Career Opportunities

Recent graduates of the Graduate Certificate in Applied Marketing have gained employment in marketing roles in private and public sectors including education and retail.

Application Criteria

Applicants must have obtained at least an undergraduate degree in any discipline. or be a mature student aged at least 20 years and supply evidence of at least three years relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements. The Programme Manager will use this information to assess whether the applicant is likely to successfully complete the Graduate Certificate.

Meeting the application criteria does not guarantee acceptance into the programme.

English Language Requirements

Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following

NCEA Level 3 with University Entrance, or

an International Baccalaureate Diploma or Cambridge A- level qualification for which the teaching and assessment was conducted in English; or

Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or

Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand,,Australia,Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or

Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or

Successful completion of a Bachelor's Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or

Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the two years preceding the proposed date of enrolment

IELTS test - Academic score of 6 with no band score lower than 5.5
TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill.
OET - Minimum of Grade C or 200 in all sub-tests
NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic)
Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42
Language Cert - C1 Expert International ESOL Written (LRW) PASS with no less than 25/50 in each skill and Spoken (S) PASS
Trinity ISE - ISE II with no less than distinction in any band

* New versions of some NZCEL qualifications, and in some cases new qualifications, were published on 13 June 2017. These are intended to replace pre-existing versions and qualifications, which have been given expiring status until discontinued on 31 December 2019. (a) denotes expiring (b) denotes current

Enrolment Information

Important Notice:

Full time study

Full time study is completing 60 credits per intake. ÐãÉ«Ö±²¥ studying full time will complete the Graduate Certificate within one intake (17 weeks).

Full time acceptance into the programme is at the Programme Managerâ€™s discretion.

Part time study

The number of credits selected per intake will depend on work, family, and other commitments. The recommended maximum number of credits per intake, compared to working hours, are:

Working 37+ hours per week = enrol in a maximum of 30 credits per intake
Working 20 â€“ 37 hours per week = enrol in a maximum of 45 credits per intake
Working fewer than 20 hours per week = enrol in a maximum of 60 credits per intake (full time study).

Cross Credit

If you have completed and passed the National Diploma in Business (Level 6) through SIT2LRN within the last 5 years, you may be able to have some of your study credited towards this programme.

Please contact SIT2LRN to discuss or download the cross credit application form.

Additional information

As a guideline, one credit equates to approximately 10 hours study within an intake period. Click HERE to download a Study Load Calculator (spreadsheet).
All papers selected within a particular intake must be completed within that intake unless a transfer is requested (conditions apply; see ).
Online enrolments are on a year by year basis and students are welcome to apply for multiple intakes in one enrolment. Further enrolment is the responsibility of individual students. There is no automatic enrolment rollover.

Additional Information

All SIT2LRN courses require you to have a computer and Internet access. ÐãÉ«Ö±²¥ are required to use their SIT webmail only for all SIT2LRN communications. All course materials and information, including assessments and due dates, are located on the online Blackboard system. Once you have been accepted into a programme you will receive an Important Information Booklet that includes information that you can use to familiarise yourself with our online Blackboard learning environment. From the intake start date you will have access to the online course materials to work through.

Facilitator Assistance: During the enrolled intake period, students have email access to Facilitators, who endeavour to respond to emails within 48 hours (week days only). All students are required, within the first two weeks of an intake, to send an email to their Facilitator confirming their start on the programme of study. ÐãÉ«Ö±²¥ who have not emailed their facilitator or embarked upon their course of study by the end of the 2^nd week of an intake, will be Faculty Withdrawn from the programme. Such withdrawals may impact on future access to SIT Zero Fees Scheme and Student Direct Material Costs are still liable for payment.

All students will get an official academic transcript on successful completion of their programme of study which will be posted or given at Graduation. After each intake is finished, it is suggested that students check their results on .

We recommend students new to SIT2LRN read through the Frequently Asked Questions section of our website for further study and enrolment information.

Application Checklist

Please use the following checklist to ensure that all relevant information and documentation has been included. Remember, your application will be assessed based on the information that you provide us with. Processing of your application will be delayed if we need to come back to you for missing information.

I have read all sections of the Programme Information on this page
I have read the SIT2LRN Frequently Asked Questions section
I have met all admission criteria for the programme (found under "Application Criteria")
I have met all the criteria for individual papers (found under "Course Content").
I have selected the paper(s) I wish to study
I have selected intake(s) (I have selected alternate intakes rather than overlapping intakes)
I know my intended payment method
If my organisation/company is paying for my studies, I have a completed and approved purchase order to attach to my online application. I am aware that should my organisation or company not pay my fees, these will become my responsibility.
New students â€“ I have provided an active NSN in the name I am enrolling in or I have verified ID and will attach it to my online application.
New students â€“ I will attach academic documentation (NZQA record of achievement/academic transcripts/certificates). These do not need to be verified. (If you do not have any academic documentation to support your application, please attach a comprehensive CV outlining your education and work experience).
I have computer access, an Internet connection and access to software to create electronic documents e.g. Microsoft Word or Open Office

What is the Zero Fees Scheme?

The Zero Fees Scheme means we do not charge tuition fees. However, there is a Student Direct Material Cost that you need to pay. The Student Direct Material Cost gives you secure access to BlackboardÂ® our online learning environment and to student support services throughout your study with us.

Who qualifies for the Zero Fees Scheme?

A New Zealand citizen completing the full qualification or
An Australian citizen/New Zealand Resident or Permanent Resident who will be residing in New Zealand for the duration of your enrolment.

Instructions to help you with your application:

Read the Programme Information on this page and the SIT2LRN Frequently Asked Questions and find out if you meet the application criteria for both the programme and the unit/s you wish to study.
Check your eligibility for Zero Fees. If you are not eligible to study under this scheme, please call
0800 748 257 for further options.
Complete your online enrolment checking that:

If you are a new student â€¦

Provide an active NSN number in the name you are enrolling in (contact NZQA on 0800 697 296 to get your NSN number if you do not know it);
If you do not have an active NSN, then attach a copy of your verified ID in the name you are enrolling in.
If you are a Resident or Permanent resident of NZ, please provide a copy of proof of residency;
Attach all academic documentation to support your application including copies of any certificates of courses you have undertaken / NZQA record of achievement / transcripts / CV;

Attach supporting documents as required and outlined on the previous page.

Please check that you have included all the required information and supporting documents. Your application will be assessed based on the information that you provide. Missing information will delay the processing of your application.
Please scan and email all additional documentation to sit2lrn@sit.ac.nz.

What happens next?

You will receive an automatic email confirmation when we receive your online application. Processing may take up to three weeks. However, we will get in touch with you sooner if we require further documentation.
Once your application has been accepted you will be sent a conditional offer of acceptance with an invoice and instructions on how to make payment.
Once we have received your payment (or if you have opted to pay by Credit Card, Student Loan or Purchase Order) you will be sent an Enrolment Confirmation Letter and Important Information Booklet. Closer to the start of the intake you will receive a Time To Get Started Letter which will give you all the necessary information, tools and guidance to start your study with us.

Satisfactory Completion

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Graduate Certificate in Applied Marketing, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 60 credits as specified in the programme schedule. The timeframe for completion of this programme is three years.

Assessments

Assessment Information

MGT602 Marketing Operations	Due date	Weighting	Word count (approx.)	Style
Assignment 1	Week 6	20%	1800 words	Report
Assignment 2	Week 13	35%	3000 words	Report
Assignment 3	Week 17	35%	2400 words	Report
5 Discussion Activities	Week 1 - 15	10%	Variable	Short answers

MGT704 Strategic Mktg Mgmt	Due date	Weighting	Word count (approx.)	Style
Assignment 1	Week 8	25%	2200 words	Essay
Assignment 2	Week 11	25%	2200 words	Essay
Assignment 3	Week 14	20%	1800 words	Essay
Assignment 4	Week 17	20%	2000 words	Essay
2 Discussion Activities	Week 2 & 15	10%	Variable	Short answers

MGT706 Reputation & Brand Mgmt	Due date	Weighting	Word count (approx.)	Style
Assignment 1	Week 6	30%	1200 words	Essay
Assignment 2	Week 11	30%	1800 words	Essay
Assignment 3	Week 17	30%	2000 words	Essay
4 Discussion Activities	Week 4 - 13	10%	Variable	Short answers

MGT720 Consumer Behav. & Mkt Trends	Due date	Weighting	Word count (approx.)	Style
Assignment 1	Week 7	30%	2000 words	Essay
Assignment 2	Week 14	30%	2000 words	Essay
Assignment 3	Week 17	40%	3000 words	Essay

Textbooks

For more information on required and recommended textbooks for this course please refer to the .